One of very important think on internet and build a website is how to communicate with user. It’s very important to know how to send the right message to your user. This is the key factor, if you don’t know how to handle it you will love your visitor, they will go to another website.
Communication is great ways to build differences with another blog. Your way to communicate with your visitor is your uniqueness. Be different is mean using your own way to communicate with your visitor.
The reason I write about this topic is my interest about text used on many blog. I am writing about wordpress themes too, so I learn that great layout and design may influence your blog readability. Like how you put feed subscriber form and social media icon. The question is: ‘is that enough to just put the icon?’
I think you must be known that there is new internet user out there that does not really know about the icon function. In this case, using text to drive user to take an action is more effective than use the icon.
So the way you provide information to your visitor is important. Try and evaluating yours is nice step to see how the things working.
Action and reason
I see around on make money online and small business blog there are many blog and website owner seem not really understand how to motivate their user to take an action. They put many icons, or ‘click here’ text. Its just look like you assume that your visitor really don’t understand about link. And also this method is not really good for your search engine optimization.
The great blog and website design is including set your site to help your visitor know what to click and not to click when they read your posts or page. But beyond that you need to understand that reader or visitor will send to right place when their click your link. Its mean that you, the blog owner deeply understand about what you write.
The most frustrating things on internet are lost to some website that you don’t really want to open. This is the vital mistakes. And saw it on many blogs and website. Just for your consideration: you would not get the advantage by trapping your visitor to comes to sales pages that do not give relevant information their looking for.
It’s important to give a clear reason to your visitor to take an action and important to you to give what their need. It’s clear that you need three things to provide on your blog:
- Useful content (information) that people want to read
- Relevant posts, page or website you linking
- Clear reason for visitor to take an action
- Best way to call the action
What you can get from making effective call to action?
Search engine advantage for relevant keyword linking to your internal website or blog. You will also getting trust from your visitor cause their not going to lost on internet crowd and get information that their looking for.
Make your link stand out
I have mention about this. You can use icon, form and text or both of them on your blog posts. The ways to make it work is makes your link stand out. Some people recommend you to use large icon to call an action or something like that. On my opinion when you using text you need to use different color or give them attribute link bold or using underline when their hover.
Using large icon is not always working, especially when you not put it on the right place. It will even worse when you just put a large icon on posts that not giving great information anymore. Call an action text, form, or icon just will work when they are placed in useful content.
Conclusion
One parameter to see that your blog or website working is the way you communicate with your visitor. The result of great communication is an action it can be fill the subscriber form, clicking the link, leave some feedback or buy some product. You can use text and icon or both of them. To make it working you need to provide great content and give them clear reason to take an action.
Recommendation
Research your content and link. Trial and error is nice if you keep working to make an improvement. Once you get great result repeat it. Successful blogging is about repeat things that working while you continue finds a better way.
To see and analyze how your content work and your link clicked just like you want, you can do a little research. You can start with Google analytics. For wordpress user I recommend you to try Clicky wordpress plugin.
It’s not easy to build a better blog. Moreover, to create a blog that makes money for you. I am continuing learn to make if happen with my blog. Not always get good result but the trend is continuously improved. What do you think? Let me know in the comments.
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Further Reading
Darren Rowse has formulated the powerful step by step to build a better blog. Follow his footsteps to get blogging success. Read 31 Days to Build a Better Blog!
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