The numbers have important meaning in many things, and that it is also true in marketing. Another thing why I do not recommend someone for being offhand on following other people on twitter is the number that may appear on your twitter account (there is psychological of ratio number have significant aspect on make a decision to following someone on twitter).
On first time I make a twitter account I want to have friends as much as possible, but after I realized there is not every single twitter I following like to following me back. I start to understand, this is not about the number.
The number of connectivity or the number of prospect?
There is much controversial about using twitter for marketing, you can not make each person who’s following you as your marketing prospects, this is a different with email marketing. They get regular promotions based on permission? That’s why in the first time confirmation email you find ‘I can’t send you email containing blogging and make money online tips before you make a confirmation and give me permission’. But twitter?
Many people say, conversation is more important. For me to respond to people who need help or just respond to opinions of others is quite good strategy in get more follower, and this is the essence: the number does not matters without quality and same interest.
Assuming that Marketing is evil and kick them from twitter is weird
This is the same with email that is used to connect with other people, blog are used to connect with other people too, etc. Yes, internet makes us easier and get the advantages to associated and connected with other people, for a variety of interests including marketing and promotion.
Someone says ‘do not try to following me I will block you!’ Because of someone doing marketing on twitter (I read this on comment on blog post writing about make money from twitter). Twitter marketing is reality and marketing is not evil anymore. Of course we make a different between marketing with lie, and this has changed since a long time, since making a personal approach as a marketing approach. And I think reasonable if people choose to buy the product by recommendation from someone who their trusts.
So, is number doesn’t matters?
The answer is yes! But the next question is ‘when?’ When the number is important? When you start tweeting, then you surely know, I very rarely following people who’s does not update their twitter status, following tons of people and do not have any same interest with me. It is simple.
Okay, I will give you an example. I’ll follow people interested in blogging, make money online, SEO and wordpress themes. Why? Because this relates to my interest, help me get this information I need through twitter.
As a twitter user, I will wasting time, if I only to use it as a tool to gather information and feedback. This as well as search for information on Google, I read the information and I do not do anything. Of course I have to update my blog and make it nice to read, and I invite other people to read my post, this means I do a promotion.
If I suggested my friend to read other posts from other blog, then I’ll give them a link. If I recommend a person to purchase goods, and people assume I really know well about the product it is mean I make an effort to make sales or doing marketing process.
There are many people who feel as a Guru, expert, Rockstar and master of social media say, it is bullshit to using twitter for marketing. But why? Marketing and communication have a same side there is to have connectivity.
If there is such hype, so try to following right person. Even a marketers need to follow right person. If you following people as much as possible but do not have any related with your interest then at that time you do not understand about the importance of the number. It is simple, and it is traditional. many people trying to being expert by telling that this is for connectivity, this is for communication! Of course it is and because of that the marketers try it to make sales from it. That is fair enough, right?
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PS: please check my grammar for more better, english is not my native language 
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